Saturday, May 12, 2007

Un Peu d'Air sur Terre

I rather like the Spring Lacoste ads. The background is a pleasingly clean gray, featuring only the leaping model and the iconic crocodile, with the tagline "Un peu d'air sur Terre" tucked away unobtrusively in the corner.


They're a novel departure from the smokey-eyed goddess staring smolderingly at the camera lens through the embrace of some genetically perfect male model. I don't love the clothes all that much, but these ads are drastically different, and I think quite refreshing. A little air on Earth, indeed.

8 comments:

Blue Floppy Hat said...

They've been around for a while, but you're right, it's good to see open space instead of all kinds of distracto-crap around the figure.
I quite like the music that features in the Touch of Pink TV adverts, too- very breezy and nice. The perfume's a good one, too.

alluretone said...

their ads are refreshing, i like the shoes actually. their perfume smells good too.

Emma said...

Oye, I will never like Lacoste no matter what they do. But these ads are not half bad.

Meg said...

I like the fact that they still use pictures of Rene Lacoste too. The song in the advert was actually sung by the model. Natasha something.

Re: Craphole of a decade? Very nicely put

ambika said...

Oh, I like these. I don't think I've seen them before but they're definitely eye-catching.

Anonymous said...

Could you tell me what is the "Un peu d'air sur terre" mean? Thank you

Anonymous said...

it means a bit of air on the ground or something..

Loïc said...

I would rather say : "A breath of fresh air on Earth", kind of