I rather like the Spring Lacoste ads. The background is a pleasingly clean gray, featuring only the leaping model and the iconic crocodile, with the tagline "Un peu d'air sur Terre" tucked away unobtrusively in the corner.
They're a novel departure from the smokey-eyed goddess staring smolderingly at the camera lens through the embrace of some genetically perfect male model. I don't love the clothes all that much, but these ads are drastically different, and I think quite refreshing. A little air on Earth, indeed.
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8 comments:
They've been around for a while, but you're right, it's good to see open space instead of all kinds of distracto-crap around the figure.
I quite like the music that features in the Touch of Pink TV adverts, too- very breezy and nice. The perfume's a good one, too.
their ads are refreshing, i like the shoes actually. their perfume smells good too.
Oye, I will never like Lacoste no matter what they do. But these ads are not half bad.
I like the fact that they still use pictures of Rene Lacoste too. The song in the advert was actually sung by the model. Natasha something.
Re: Craphole of a decade? Very nicely put
Oh, I like these. I don't think I've seen them before but they're definitely eye-catching.
Could you tell me what is the "Un peu d'air sur terre" mean? Thank you
it means a bit of air on the ground or something..
I would rather say : "A breath of fresh air on Earth", kind of
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